I sometimes wonder if I’m the only one left with any passion for the Italian motorcycle industry. Sales aren’t what they should be, at least not here in Canada, yet I don’t see anything I could call encouraging emerging anywhere. I have read on the web there is a real concern Piaggio Italy is going to close the Guzzi plant. The plant is just too old and no longer economic to run. While sad, this may be the best for the overall financial health of the company.
On a more positive note, check out the headlight for the Shiver 750. Again that fantastic blend of style and function. Were I Piaggio, I would be marketing the Aprilia Shiver 750 as the first North American Aprilia. Get the Aprilia name out there. A touring version of the 750 could be added with little time or expense but for now, just the one bike. Make so many parts for the one machine that parts guarantee’s no longer become an issue. In fact, I would make a parts guarantee keystone to the marketing campaign. Get the machine in the hands of the public through public test rides.
This won’t be cheap. Winning market share never is. It beats closing the doors.